Five Reasons Why You Should Hire A Professional SEO Company

Search engine optimization is a more complex process than just the use of certain keywords and phrases. It’s certainly not something you do once and forget about it. It takes significant time and effort to do everything from measuring the results you’re getting to providing fresh, relevant content. Do-it-yourself SEO is often expensive and hit-or-miss when it comes to the results you get. Here are five reasons why it makes sense to hire a professional SEO company:

1. Save Internal Resources

By hiring a professional company to handle your SEO needs, you don’t have to pull valuable internal resources, including staff members, from other business-related tasks to post fresh, relevant content and track your SEO results. Ideally, a relationship with an SEO company includes:

– Taking your specific marketing goals into consideration

– Working within your budget

– A willingness to make changes as your business goals change

2. Easier to Remain Updated

Search engines, especially Google, are always making adjustments to their rules when it comes to criteria for ranking a page. A professional SEO company is constantly doing research and keeping up with the latest rules each search engine uses to make sure that your content is compliant when it comes to everything from backlinks to how relevant your selected keywords to your landing pages.

3. Most Cost-effective

Hiring a company that specializes in SEO is often a cost-effective way to put your online content in front of your desired audience. The cost-effectiveness is further emphasized when you consider the cost of purchasing software and other technical tools needed to execute an effective SEO plan and to either train someone or pay for employees to stay updated on all aspects of SEO. An SEO company typically consists of a team that includes website developers, a link-building specialist, copy writers, and other team members working to develop a customized plan based on your business needs.

4. Better ROI

You probably already invest a significant amount of your budget on marketing and advertising, including a sizable chunk towards your online marketing efforts. While no reputable SEO firm is going to guarantee certain results, a well-developed plan that includes measuring results and making adjustments as needed will give you a better return on your online marketing investment.

5. Advantages Over Competitors

Your competitors are likely already online in some form or another. Part of preparing an effective SEO strategy is seeing what your competitors are doing online. This includes developing a strategy that hits on points some of your competitors may miss within their online content. This also helps to narrow down keyword selections used in just about anything you post online related to your business.

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5 Warning Signs When Hiring an SEO Company

There are a plethora of SEO companies vying for your business out there. Some of them will say just about anything to get you to become a customer. While it’s true that SEO is an essential investment in this day and age, many SEO companies make empty promises and are merely out to make a buck. Protect yourself from SEO scams by looking out for these 5 warning signs when hiring a company for your business’ SEO needs.

1. Recommending web content with specific keyword densities

Back when Google first started it may have been possible to rank with keyword-stuffed content but these days it’s worth your while to appeal to human readers more so than search engines. Sure, it’s a good idea to utilize keywords in your content but don’t overdo it. Run the other way if an SEO “specialist” tells you that your content must have a 15% keyword density or something of the like. Excessive keyword usage can get your site banned from the search engines.

2. Charging prices that are too good to be true

You may have come across supposed SEO companies that charge very little for their services and promise you a lot in return. The rule of thumb is that if it sounds too good to be true, it is. Large SEO companies that charge thousands of dollars for their services and provide you with expert analysts, programmers, and link building experts would not be able to stay in business if those cheap SEO services really worked.

3. Guaranteeing a number one Google ranking for your site

Any company that guarantees you a number one rank on Google is outright lying. Just because a company won’t guarantee it doesn’t mean they can’t do it either -it is simply something that cannot be set in stone. Buying the top organic search engine rankings is not possible and Google decides the ranking of each website based on over 100 different factors. Now if a company promises to get you in the top 10 or 20 of Google search results that is more realistic.

4. Promising to get your content on the front page of social media sites

Some SEO companies may promise to get content from your site to the front page of social media sites like Reddit and Digg. They may tell you that they have a bunch of people working for them who will vote for your article in order for it to get to the front page. Not only do these unethical practices risk getting you banned (because it’s obvious when content doesn’t really belong on the front page), you won’t get much link love anyway unless your content is incredibly interesting and informative. But in that case, you shouldn’t have to pay someone to get it on the front page for you anyway!

5. Suggesting black hat SEO practices

If an SEO company mentions any black hat practices such as putting hidden text on your website, adding your link to a link farm, or stuffing meta tags with keywords, steer clear. You can risk getting your website banned from the search engines by meddling with black hat SEO techniques. The short term results are not worth the long term consequences.

Keep these warning signs in mind when interviewing SEO companies. You must find an SEO company that promises realistic results and utilizes ethical SEO techniques. Remember that if it sounds too good to be true, then it probably is. You may have to splurge on worthwhile SEO services but your investment will pay off in a big way.

Why a Good Google SEO Company Should Approach Your Website Like a New TV Series

People use Google SEO Company as a search term but in actual fact there is no such type of company in the way that there are Google AdWords Certified Companies who have passed Google Exams. However it is a very popular search term and that is the foundations of a good SEO campaign. The mindset of the people searching is more than likely that they wish to find a company who can get great results for them on Google with it being the biggest and most important search engine for the moment.

The subject of SEO is highly documented on the web and contains plenty of good information but also plenty of mis-information. This leads to it being more difficult to understand for some business owners who let’s face it are busy running their business!

To understand SEO the first step is to think like a search engine. Search engines are continually refining their processes in order to give their customers a better experience. This means that SEO which has been done to try to fool the search engines will sooner or later be no use. For example Google’s evaluation of links has become stricter and will continue to do so.

Think about times when you have searched for something and some of the results were not what you were looking for then you were not as satisfied a search engine customer as you could have been. As a search engine customer you want to find a selection of the most highly relevant websites on your first search without trawling down lots of pages. This is what the search engines want to deliver also.

From an SEO point of view this means that websites should deliver to both search engines customers’ expectations and also to the technical necessities of the search engines. To achieve this requires good old fashioned hard work, technical knowledge and creativity. For websites who wish to achieve important Google SEO rankings a combination of specialist, excellent content on their website and evidence of other good websites giving votes of confidence (links) is what works over time.

Google has no way to check out your shop/website except for the technical messages you give to it and then other reputable websites feeling it is important enough to link to it. Before the internet if someone was to recommend a business they would have physically met the people involved and seen the office or shop. Google and the search engines have to evaluate your business on the votes of others from their websites.

So Google is checking out the company you keep. They won’t penalize you if someone links to your website if they feel they are not reputable, they could however if you link to a website which becomes blacklisted by them. It is important not to get over excited with promises of thousands of links as there is a good chance that they may not translate into much quality.

Another way to look at Google SEO is like a new TV series. See your website as a TV Series that you will release and wish it to be popular. Naturally you will make sure that the production is as good as possible and that you have a cast of talented actors. This is like the onsite optimisation.

Plan your website like a new TV series, you have the big plot and the sub plots. You will want the information to be expert and ideally have something different to offer, but ideas also for future episodes. This means at the beginning of the website you must have all your products/services/keywords covered and plenty of information for a good customer experience. Yet you should have areas of expertise that you can drill down into and expand out into really specific specialist pages.

You know the kind of buzz that has been created by some new TV Series, so if a buzz can be created by your website to some extent on the internet some of the most important SEO work is in place for good Google SEO rankings. If this work is done especially well links will come naturally over time, however building links is one of the most important parts of SEO and a creative, clever link building campaign should go hand in hand with the onsite optimisation.