Latest Google Algorithm Changes Slaps SEO Companies

There hasn’t been this much uproar since Google Mayday. Is your SEO company coming to you with a list of excuses about why your traffic is plummeting? If so, chances are that the latest Google algorithm changes have opened up a can of whoop ass on your site and your SEO company is left embarrassed and stuttering. If it’s really bad, chances are that your SEO company needs YOU to open up a can of whoop ass on them. Maybe it’s time to find someone with a more holistic approach to SEO.

What the happened?

Putting too many eggs in one basket is partly to blame. The rest of that blame goes to laziness. Google’s recent set of algorithm changes have hit a lot of sites and this has shed a glaring new light on which SEO companies are lazy and which ones are actually delivering on their promises of a multi-pronged approach to SEO.

De-Valuing of Content Farms

Content farms have been hit – and hard. Google knows that for many of the most competitive niches in internet marketing the first few pages of their SERPS are filled with keyword stuffed fluff – much of it posted on several of the top article directories. If Google is to remain the #1 search engine (which, let’s face it, can’t last forever…ask former Altavista execs…) they need to keep the cream rising to the top and they need to stop sites from finding ways to ‘game’ the system.

What’s the problem with relying on article directories?

Every SEO company and every SEO hack out there is using them. The big problem is that this is ALL some SEO companies are doing for building backlinks and they don’t take the time to do it right.

Today, due to recent algorithm changes, the links from these sites are worth less than in recent times. And beyond that, many web searchers are using toolbars that exclude known content farms from search engine results.

Some of the article directories have zero editorial standards. Others have inconsistencies (getting approved depends on who’s editing your article that day). Well, with the latest changes, sites have been slapped and the fallout hasn’t been pretty. Some of the directories are scrambling to try to regain their foothold.

If your traffic levels and your page 1 rankings have plummeted, this is a sure sign that your SEO company needs to be fired. If they’re not delivering on their promises, why give them a chance to continue to cost you time, rankings, and money? If you failed to pay for their SEO services, would they continue to optimise your website?

Companies that have worked with SEO specialists who use a holistic approach haven’t been hit nearly as hard. Search engine marketing strategists with real expertise in SEO and internet marketing have known that this day would come and have been diversifying their clients strategies so that article marketing wasn’t the only source of backlinks.

Should You Abandon Article Marketing?

No, you shouldn’t abandon article marketing altogether. But you need to make sure that first and foremost, your articles are of quality caliber so that search engines will recognise them as such, article directories that have decent page rank (but not a God like complex like some directories!) will accept them, that other sites will want to syndicate your articles, and that the people reading them will find them interesting enough that they will want to share them with others through social media and / or click the link in the resource box. And beyond article directories, you need a strategic link-building strategy that takes many elements into consideration.

Your SEO company needs to do more than submit fluffy articles to article directories as part of their master plan to help you dominate the search engines. And maybe you need to take some of the blame as well…

  • Did you hire the wrong SEO company?
  • Did you forget to do some due diligence when researching SEO companies?
  • Have you ignored the writing on the wall while your traffic has dropped, your bounce rate has risen, and have you been falling for the lazy excuses of a company who hasn’t delivered on their promises?

Ready to diversify your SEO and marketing efforts so that you can withstand any major search engine algorithm changes? Look for an SEO experts.

Affordable SEO Company

SEO or search engine optimization is one of the effective marketing strategies that many business website owners employ now to make their sites popular. Choosing an experienced and affordable SEO company is the first step towards achieving your search engine optimization goals.

If done correctly, search engine optimization can bring excellent results and high search engine placement. You have to make your choice well, if you are looking for an affordable SEO company to carry out search engine optimization tasks. A reliable website optimization company can provide you with all the necessary support and services you need to achieve your business objectives. They can effectively carry out the entire process of SEO, from competitive analysis and research, keyword researching and selection, copywriting to SEO consulting, and more. Most of the firms apply search engine approved SEO techniques for marketing. These techniques are found to be successful in securing top positions for client websites in the search results of major search engines such as Google, Yahoo, and MSN.

Website optimization firms can guarantee you the following SEO benefits:

o Improved online visibility
o Targeted traffic to your website
o An edge over your competitors
o Best return of your investment (ROI)
o Increased sales with better conversion rates
o Reasonable and affordable pricing

In order to provide you with basic advice regarding search engine optimization and to deliver the best level of service, almost all SEO companies employ a professional team comprising content writers, developers, search engine specialists, marketing specialists, and other service personnel.

In today’s competitive business scenario, almost every internet marketing firm claims to be the best and affordable SEO company providing cost-effective solutions along with quick turnaround time. Therefore, it is necessary to ensure that the firm you choose is an efficient and reliable one. A comprehensive research could help you decide on the SEO company that is most appropriate for your search engine optimization needs.

Improve Your Internet Marketing Campaigns By Hiring Cheap SEO Companies

If you and your company are ready to delve into the world of online marketing, then you should consider employing SEO strategists to help you with your campaign. There are plenty of cheap SEO specialists that will help you formulate the best online marketing strategies that you can use to make sure that your company’s visibility is maximized online.

There are some companies that are not sure whether they should push through with their online marketing because they lack the knowledge and expertise in doing so. Through a small investment, your returns will definitely grow bigger if you contract the services of a cheap SEO company to help you in your marketing. A lot of these companies offer different packages and price schemes in executing your online marketing for you so you should be careful in choosing which one is the best. You should not think that because a company is charging low prices for their services that it means that they are incompetent.

A way of making sure that you get the best specialists is through doing a bit of research yourself. You should check the company that you are considering to hire whether they have already executed projects with other clients before. You can read through client testimonials which are usually included in a company’s portfolio or website and gauge if they have performed well in these projects.

One way of knowing whether a cheap SEO company can properly create your online strategies for you is by checking how innovative their ideas are. Aside from many concepts that are already being used in search engine optimization such as the proper use of keywords, meta tags and many more, you can also review whether they have new methods in playing the algorithm of the many popular search engines to ensure that your company will be visible in the top search results.

There are lots of SEO outsourcing companies that can create content for your website as well. You can have them do copy writing for articles and blog entries for your company website. By making sure that your website is regularly being updated with relevant content, search engines will be able to give your page a higher rank in their search results. This can happen by employing cheap SEO outsourcing companies to update your web content at a regular basis. The investment is small, but you will be able to reap results that are far more valuable than the initial amount that you are investing through their services.

To ensure your company’s online marketing campaign’s success, you should consult the best SEO companies to help you iron out your strategies. Best ones need not be expensive as there are plenty of cheap SEO professionals that you can hire to do the job for you. There are even plenty of outsourcing companies around the world that you can hire for your online marketing campaigns, especially ones that specialize in writing web content and articles that can help ramp up your website’s rankings in the many search engines that are being used by internet users today.