Why Hire an SEO Company? Isn’t It All Smoke and Mirrors?

Hiring an SEO company is a big leap of faith. The results they claim to provide are out of yours and their hands because, ultimately, everything is down to how some computer programmers on the other side of the world think the results should look. Not to mention that companies such as Google change their mind more often than the weather does during a typical British summer. So why should you even think about hiring an SEO company?

1. Google may be fickle but it’s also fairly predictable

Google’s search results seem to change with the wind. They have to adapt to different, increased, expectations of web surfers. They have to adapt to changes in the websites in the results. And they have to cope with people who try to “game” the results. All that is just for starters.

The most predictable thing about Google is that they would like you to give them money by paying every time someone clicks on a search result. That’s been a given for a long time and is unlikely to change in the foreseeable future. But there is no way they’d be able to claim thousands or even millions of results from paid adverts alone. So they need regular sites as well. Which is where SEO comes in.

Google’s computers are looking for good quality content. They’ve got bright enough programmers to be able to comb through the (literally) billions of pages they’ve crawled to be able to work out whether the pages on your site are good, bad or indifferent with regard to content. They do this in the blink of an eye, thanks to some serious computing power before a web page even gets near appearing in the search results.

2. An expert SEO company knows what needs doing

Search engine optimisation needs an understanding of computers and an understanding of people. Because search results are a mixture of both of these: humans type in the searches, computers try to make sense of those searches and use all sorts of data to work out whether they have given you the best results.

A good SEO company will be able to help get inside your customers heads to predict what they are likely to be searching for before even they know.

A bit like Derren Brown does with the people on his TV shows.

In fact, very much like that.

On their own, individuals aren’t predictable but collectively they are. Which is how SEO works. It starts with a rough idea of what people are searching for – using things like Google’s keywords tool, trends of what people are searching for and various other computerised crystal ball equivalents.

It then goes on to ask “what if” style questions to work out what people are really searching for when they look for your product. That’s the fun part if you’re a nerd and the boring part if you’re not.

Once that’s done, the SEO company will come up with a plan to tackle the promotion of your website.

This will start with your website itself and then, when that’s fixed, promoting it. Because despite what your website designer promised, it’s unlikely that your website presents the best possible image to computers and humans. It’s not impossible. But it’s usually outside the fluffy designer type remit.

3. It’s their job

You wouldn’t let a tree surgeon fix your broadband connection. And you’d be unlikely to let either of them loose distilling vodka. All these different jobs require an element of skill and practice.

SEO is no different.

It’s an increasingly specialist field. It takes hours every month just to keep up with the latest trends and best practices.

So If you’re hoping to do your own SEO out of a book, you may be working with out of date advice or things that no longer exist. Then you have to hunt around to find what is current best practice and hope that the person telling you what to do has done enough research to actually know what they’re doing rather than merely guessing and keeping their fingers crossed that what they’re doing won’t wreck your business before the cheque clears.

To Get the Best SEO Rankings, Utilize the Service of the Best SEO Company

Because much of today’s successful business is conducted online, the most prosperous companies are the organizations that excel in the internet marketplace. In order to accomplish lasting online success, your business needs to achieve the best SEO rankings possible.

Without a site that is professionally prepared for optimal marketing, your business has an exceedingly difficult time reaching its desired client demographic online. Regardless of how informative or expertly designed your website actually is, the content it holds will never reach anyone if the people utilizing search engines do not find it among the top organic listings. Your professional best SEO company will work to ensure that your business’s name is one of the very first that potential customers see when they conduct a search.

While it is easy to see why search engine optimization is so integral to the growth and sustainability of your business, finding the ideal option to suit your individual needs may not prove so simple. Fortunately, an internet marketing expert will offer a number of different plans to assist your site in attaining the best SEO rankings.

Improving your site’s organic placement in online searches is a marketing specialist’s first priority. This is accomplished by effectively employing a number of advanced techniques, such as strategically utilizing relevant keywords and phrases, consistent link building, and the optimization of meta data and tags. Your specialist will also keep you fully informed of any potential changes that can be made to your site in order to fully optimize it. Availing yourself of the assistance of the best SEO company ensures that you will always have a highly-qualified expert in your corner and that your business will consistently benefit from the most advanced techniques in use today.

A closer look at some of the methods used to attain top organic results shows us how some of the mechanics of optimization work so effectively. One of the most important practices is the creation of original, high-quality content. The content writing specialists employed by the best SEO company you hire will consistently optimize the text and links of your page. When your content is infused with the right number of relevant keywords, the potential customers that enter search terms directly related to your content will be directed toward your site via the results of effective search engine optimization.

In addition to ensuring the inclusion of quality writing on your site, there are a few other techniques practiced by the specialists trained by the best SEO company professionals. For example, dedicating a substantial amount of time to the process of link building is incredibly important. This crucial part of search engine optimization serves as an integral part of the foundation of internet marketing. Sites that are seen by search engines to have a significant amount of relevant, high quality inbound and outbound links are effectively ranked more favorably. Your best SEO company expert will skillfully create an inbound link building program so that you can achieve page one results. When a highly reputable or authoritative site elects to link to yours, search engines tend to view you as a similarly respectable source of valuable information. By establishing yourself as a knowledgeable expert in your field, you will clear the path to a higher organic listing for your site. These are just a few of the benefits associated with the practice of link building.

In a constantly changing realm of online marketing, it is imperative to stay ahead of your competition and in full visibility of your target demographic. The way to achieve this is to take advantage of the specialty services offered by the best SEO company. By priming your site for success, a search engine optimization expert provides you with the tools your business needs to thrive on the web.

Five Reasons Why You Should Hire A Professional SEO Company

Search engine optimization is a more complex process than just the use of certain keywords and phrases. It’s certainly not something you do once and forget about it. It takes significant time and effort to do everything from measuring the results you’re getting to providing fresh, relevant content. Do-it-yourself SEO is often expensive and hit-or-miss when it comes to the results you get. Here are five reasons why it makes sense to hire a professional SEO company:

1. Save Internal Resources

By hiring a professional company to handle your SEO needs, you don’t have to pull valuable internal resources, including staff members, from other business-related tasks to post fresh, relevant content and track your SEO results. Ideally, a relationship with an SEO company includes:

– Taking your specific marketing goals into consideration

– Working within your budget

– A willingness to make changes as your business goals change

2. Easier to Remain Updated

Search engines, especially Google, are always making adjustments to their rules when it comes to criteria for ranking a page. A professional SEO company is constantly doing research and keeping up with the latest rules each search engine uses to make sure that your content is compliant when it comes to everything from backlinks to how relevant your selected keywords to your landing pages.

3. Most Cost-effective

Hiring a company that specializes in SEO is often a cost-effective way to put your online content in front of your desired audience. The cost-effectiveness is further emphasized when you consider the cost of purchasing software and other technical tools needed to execute an effective SEO plan and to either train someone or pay for employees to stay updated on all aspects of SEO. An SEO company typically consists of a team that includes website developers, a link-building specialist, copy writers, and other team members working to develop a customized plan based on your business needs.

4. Better ROI

You probably already invest a significant amount of your budget on marketing and advertising, including a sizable chunk towards your online marketing efforts. While no reputable SEO firm is going to guarantee certain results, a well-developed plan that includes measuring results and making adjustments as needed will give you a better return on your online marketing investment.

5. Advantages Over Competitors

Your competitors are likely already online in some form or another. Part of preparing an effective SEO strategy is seeing what your competitors are doing online. This includes developing a strategy that hits on points some of your competitors may miss within their online content. This also helps to narrow down keyword selections used in just about anything you post online related to your business.

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