SEO Companies Should Cold Call

Cold Calling by SEO companies are OK and need to quit getting such a bad wrap by the established big boys. Cold Calling is practiced by businesses of all sizes. A well-executed advertising campaign regardless of what type can prove to be positive if there is a good return on investment. I came up with 5 reasons why cold calling SEO is ok.

  1. Good Companies always seek out new clients– if you are in any Internet marketing profession and offering affordable Internet marketing services to small businesses, you would be foolish not to take the necessary steps to get new clients.
  2. Don’t realize they need help– The majority of the time I am online is to do research. In the course of my research I can see where a company who has no idea what SEO or local SEOis can use my help. So what she I do wait for them to call. The problem is they will not call, because they do not even realize they need help.
  3. You don’t have to be a star to be good– With as many professional SEO companies out there, its impossible for all of them to rank in the top 10 for local SEO company or SEO Specialist or whatever the SEO search term maybe. That doesn’t mean that the company that placed the call can’t get you ranked on the first page for carpet cleaning in that city or plumber or dental hygienist or roofing etc..
  4. Cold calling is part of an overall client acquisition strategy– Saying SEO’s shouldn’t cold call is like saying insurance companies or car companies shouldn’t do direct marketing.
  5. Target desired niches – We all know that referrals are good, but what if the referrals are outside of the niche that you are targeting at that time. For instance if my target niche for local SEO at the time is christian daycares and I know several daycares that are not marketing their services effectively why would I not contact them and use my current client as a reference.

I can understand where the established Local SEO companies are coming from by saying cold calling is not necessary, because so many fly by night SEO companies don’t deliver the results they say they can and that can give SEO a bad name. That still should not detour some smaller companies from trying to establish themselves by contacting potential clients.

How to Choose an SEO Company

You are here probably because even after spending fruitless hours doing what you thought was Search Engine Optimization, you just realized that no matter how hard you try, your website doesn’t seem to rank as well as you would like it to. And that even if it did rank well all the peripheral work you would have to do on your website to maintain the good page rank on a regular basis is no easy task. If this is the case then you need an expert to optimize your site for you.

Without search engine optimization a website would not be able to publicize and distinguish itself properly from the thousands of similarly themed sites. So what sets your website apart that it will be ranked higher than countless others? The answer lies in a good page setup, strategically placed content with the right keyword density to enable easy detection by search engines and popularity among people.

The best tip to find if a SEO company is good if they are highly ranked themselves with a PR better than 5. Strategy also counts for a lot especially since your competitors will try every trick in the book to get higher traffic flowing to their websites.

But do you really need SEO?

Before paying a professional SEO company bundles for their services you need to know if its really needed in the first place. If your product or service is already well known then it most probably doesn’t need SEO since it isn’t competing with a whole lot of competition. However if your site is in a popular niche and is one among hundreds of similar sites then you may need the services of a good SEO expert to get you to rank higher.

How do you select the right SEO company?

Do as much as of a background check on your SEO specialist as possible. If possible, check if their current clients would recommend them. Here are some factors you must consider before you choose your SEO specialist.

If you decide to check an SEO company before you take the plunge enquire as to the methods they employ to optimize your site. If it seems credible then well and good.

Also ask your peers for suggestions on which SEO companies are reliable and ask the company for information on their past clients. If they refuse this then you have reasons to be suspicious.

You will need to make your choice from the hundreds of SEO companies available but a respectable SEO company will make sure that your website gets the right exposure from back links and strictly white hat methods to ensure that your site is Google friendly.

These are only a few of the many ways you can check up on the SEO site you have set your eyes on.

Things you need to watch out for:

The bitter truth of SEO is that not all companies who profess it are reliable. However, doing your homework well can reduce the risk of hiring fraudulent companies. A good SEO company with start off by providing you with a website analysis report that will analyze page design, functionality and content and report back to you with an initial estimate of what realistically needs to be done to improve search rankings. After an analysis is done, they would figure out the appropriate keywords and key phrases that will optimize your website in the particular search for the keyword you mention in major search engines. A respectable SEO company will also make sure that optimization is an ongoing process, and not just a one time deal which would end once the high PR is achieved. You should ensure that you get continued support from the company even after the deal has expired or else all the positive changes that has occurred would disappear instantly once the deal is done.

Thus by being careful before you decide you can ensure that you find the right SEO consultant for your budget who offers you something of value without you getting scammed.

Professional SEO Company

Go for the premium services of a professional SEO company if you wish to implement organic SEO for your website. Search engine optimization procedures can positively increase website traffic and ensure high ranks on major search engines. An established internet presence is beneficial for any business, small or large. Therefore it is critical to have an SEO expert with extensive experience in the field to handle your needs.

A website, if well designed and optimized, by applying proven search engine optimization techniques, can bring you tremendous benefits in terms of higher search engine placement, more targeted visitors, more leads and sales. A professional SEO company can provide you with all the necessary support and guidance in promoting your website further, to achieve the best results possible.

There are several SEO services that a website optimization company can provide to help you stay ahead of other competitors.

o Keyword research and analysis
o Pre-optimization ranking report
o Website traffic management
o Website content development
o Website/content optimization
o Design optimized pages
o Search engine and directory submission
o Article submission services
o Paid inclusion submission
o Link building
o Web analytics
o Reporting

Apart from these SEO services, these experts are qualified to offer blog development, search engine marketing, internet marketing consulting services, and website analytics.

Almost all the search engine optimization companies have a committed, highly qualified professional team consisting of SEO analysts, copywriters, editors, marketing specialists and developers to work for you. A professional optimization expert can support both offshore and onshore outsourcing customers, and deliver an outstanding level of personal service and flexibility to ensure maximum SEO benefits.

You can always rely on the specialists of your professional SEO company to complete your project on time. They will guide you from planning to implementation, so that you can achieve your business objectives in the shortest time possible.