Benefits of Utilizing a Specialist SEO Company

While a lot of online and bricks and mortar businesses have knowledge of SEO (Search Engine Optimization) companies that aim to give a more visible online presence, the decision on whether to continue in-house or shift entirely towards using the services of a SEO company can be a difficult one.

The choice of if or when to employ the services of a dedicated SEO team shouldn’t a quick decision, but one that needs a great deal of thought and consideration to arrive at your final answer. Some points to consider in determining the need for a SEO company are noted below –

SEO companies’ main focus is to help a business attract more customers and increase sales, which are achieved by helping a web site gain a more visible online presence, often via targeting specific keywords or phrases. SEO experts also assist with social media optimization, which relates to creating publicity using the social networking sites and reputation manage campaigns, which often relates to the brand management of a particular company. If an in-house team is unable to match a company’s goals or ambitions, it might well be time to invest in the services of professional search engine optimizers.

One vital aspect to ranking at the top of the search engines relates to the companies industry and the level of competition in that industry. It can be difficult to determine the best online marketing strategies to rise above the competition in a highly competitive field. However, if a SEO company is employed, they would have the time and recourses to research the online competition and to study your rankings. This will help to plan the most advantageous strategy for beating and out-ranking your competition in the search engine placements.

Also, even if a business is currently ranking highly in Google or Bing’s natural search results, it would still be necessary to keep up to date on the latest algorithm’s, which change quite frequently, as well as to know what steps and on-going marketing is required to maintain its existing high placement. SEO companies are naturally up-to-date on all changes to search strategies or algorithms.

Whether your operating a run a small or large business, in order to run an effective SEO campaign in-house, it would be necessary to dedicate a great deal of time, as we well as to invest in the required tools and resources. SEO professionals are already equipped with all these tools for tracking a marketing campaign and determining where a website ranks in the search engines.

Selecting an Honest and Reasonable SEO Company

SEO or Search Engine Optimization is a well known phrase in the field of internet marketing. The SEO Company that you choose for growing your business should be reliable and effective. This is an important step because not many search engine optimization firms deliver to their promises. Moreover, it would be in your best interest to stay away from the companies that adopt black hat techniques. You will need to conduct a thorough research about the company to understand their potentials before hiring them.

When you hire an SEO company, they will first initiate your project with the content development phase. You will not be able to sell from your website if your contents do not add value to your potential customers. In addition to creating quality and unique content, they will integrate it with the popular keywords related to your business. This is a time consuming process, and it is best handled by reliable search engine optimization firms.

Before taking steps of hiring an SEO company for your business, you must get yourself acquainted with various guidelines associated with different search engines. This knowledge is going to help you to select the right search engine optimization firms.

Selecting the suitable SEO specialist:

  1. You must ensure that SEO specialist with whom you are going to deal with is well aware of terms and regulations set by the search engines. These terms and conditions are sometimes subject to change, and they should be in thick with things whenever that happens.
  2. You may also ask your prospective SEO experts if they could provide you with references. You could contact those references to know more about them. You could also discuss about their competence on discussion forums.
  3. You must also ask about their experience in this field. More than experience, it is their commitment levels that should impress you. Sometimes, even the experienced companies tend to get complacent.
  4. Ask them about all the procedures that they will be adopting to help you grow your business online. You could then check on the discussion forums if those procedures are legitimate or not.
  5. Check if they will give you a proper updates on proceedings in a regular manner. You could ask them to send the web traffic analytics report every fortnight. This report can help you calculate your returns on investments. It might start on a slow scale, but you will need to see an upward trend down the line.

There are plenty of SEO companies floating around, but you must be aware about various unethical practices that many such companies indulge in. Such practices can pose a higher risk of losing your website rankings.

You must be particularly careful about those companies who ensure first page rankings in a short duration. Such promises are totally unrealistic and the company is just trying to lure you into hiring them. You got to understand that the relationships build on lies do not last for long. The same rule also applies for business relationships as well. Obviously the search engine optimization companies will be working with you on annual contracts. Therefore it is better to hire the ones that are honest with their approach.

Latest Google Algorithm Changes Slaps SEO Companies

There hasn’t been this much uproar since Google Mayday. Is your SEO company coming to you with a list of excuses about why your traffic is plummeting? If so, chances are that the latest Google algorithm changes have opened up a can of whoop ass on your site and your SEO company is left embarrassed and stuttering. If it’s really bad, chances are that your SEO company needs YOU to open up a can of whoop ass on them. Maybe it’s time to find someone with a more holistic approach to SEO.

What the happened?

Putting too many eggs in one basket is partly to blame. The rest of that blame goes to laziness. Google’s recent set of algorithm changes have hit a lot of sites and this has shed a glaring new light on which SEO companies are lazy and which ones are actually delivering on their promises of a multi-pronged approach to SEO.

De-Valuing of Content Farms

Content farms have been hit – and hard. Google knows that for many of the most competitive niches in internet marketing the first few pages of their SERPS are filled with keyword stuffed fluff – much of it posted on several of the top article directories. If Google is to remain the #1 search engine (which, let’s face it, can’t last forever…ask former Altavista execs…) they need to keep the cream rising to the top and they need to stop sites from finding ways to ‘game’ the system.

What’s the problem with relying on article directories?

Every SEO company and every SEO hack out there is using them. The big problem is that this is ALL some SEO companies are doing for building backlinks and they don’t take the time to do it right.

Today, due to recent algorithm changes, the links from these sites are worth less than in recent times. And beyond that, many web searchers are using toolbars that exclude known content farms from search engine results.

Some of the article directories have zero editorial standards. Others have inconsistencies (getting approved depends on who’s editing your article that day). Well, with the latest changes, sites have been slapped and the fallout hasn’t been pretty. Some of the directories are scrambling to try to regain their foothold.

If your traffic levels and your page 1 rankings have plummeted, this is a sure sign that your SEO company needs to be fired. If they’re not delivering on their promises, why give them a chance to continue to cost you time, rankings, and money? If you failed to pay for their SEO services, would they continue to optimise your website?

Companies that have worked with SEO specialists who use a holistic approach haven’t been hit nearly as hard. Search engine marketing strategists with real expertise in SEO and internet marketing have known that this day would come and have been diversifying their clients strategies so that article marketing wasn’t the only source of backlinks.

Should You Abandon Article Marketing?

No, you shouldn’t abandon article marketing altogether. But you need to make sure that first and foremost, your articles are of quality caliber so that search engines will recognise them as such, article directories that have decent page rank (but not a God like complex like some directories!) will accept them, that other sites will want to syndicate your articles, and that the people reading them will find them interesting enough that they will want to share them with others through social media and / or click the link in the resource box. And beyond article directories, you need a strategic link-building strategy that takes many elements into consideration.

Your SEO company needs to do more than submit fluffy articles to article directories as part of their master plan to help you dominate the search engines. And maybe you need to take some of the blame as well…

  • Did you hire the wrong SEO company?
  • Did you forget to do some due diligence when researching SEO companies?
  • Have you ignored the writing on the wall while your traffic has dropped, your bounce rate has risen, and have you been falling for the lazy excuses of a company who hasn’t delivered on their promises?

Ready to diversify your SEO and marketing efforts so that you can withstand any major search engine algorithm changes? Look for an SEO experts.