Why a Good Google SEO Company Should Approach Your Website Like a New TV Series

People use Google SEO Company as a search term but in actual fact there is no such type of company in the way that there are Google AdWords Certified Companies who have passed Google Exams. However it is a very popular search term and that is the foundations of a good SEO campaign. The mindset of the people searching is more than likely that they wish to find a company who can get great results for them on Google with it being the biggest and most important search engine for the moment.

The subject of SEO is highly documented on the web and contains plenty of good information but also plenty of mis-information. This leads to it being more difficult to understand for some business owners who let’s face it are busy running their business!

To understand SEO the first step is to think like a search engine. Search engines are continually refining their processes in order to give their customers a better experience. This means that SEO which has been done to try to fool the search engines will sooner or later be no use. For example Google’s evaluation of links has become stricter and will continue to do so.

Think about times when you have searched for something and some of the results were not what you were looking for then you were not as satisfied a search engine customer as you could have been. As a search engine customer you want to find a selection of the most highly relevant websites on your first search without trawling down lots of pages. This is what the search engines want to deliver also.

From an SEO point of view this means that websites should deliver to both search engines customers’ expectations and also to the technical necessities of the search engines. To achieve this requires good old fashioned hard work, technical knowledge and creativity. For websites who wish to achieve important Google SEO rankings a combination of specialist, excellent content on their website and evidence of other good websites giving votes of confidence (links) is what works over time.

Google has no way to check out your shop/website except for the technical messages you give to it and then other reputable websites feeling it is important enough to link to it. Before the internet if someone was to recommend a business they would have physically met the people involved and seen the office or shop. Google and the search engines have to evaluate your business on the votes of others from their websites.

So Google is checking out the company you keep. They won’t penalize you if someone links to your website if they feel they are not reputable, they could however if you link to a website which becomes blacklisted by them. It is important not to get over excited with promises of thousands of links as there is a good chance that they may not translate into much quality.

Another way to look at Google SEO is like a new TV series. See your website as a TV Series that you will release and wish it to be popular. Naturally you will make sure that the production is as good as possible and that you have a cast of talented actors. This is like the onsite optimisation.

Plan your website like a new TV series, you have the big plot and the sub plots. You will want the information to be expert and ideally have something different to offer, but ideas also for future episodes. This means at the beginning of the website you must have all your products/services/keywords covered and plenty of information for a good customer experience. Yet you should have areas of expertise that you can drill down into and expand out into really specific specialist pages.

You know the kind of buzz that has been created by some new TV Series, so if a buzz can be created by your website to some extent on the internet some of the most important SEO work is in place for good Google SEO rankings. If this work is done especially well links will come naturally over time, however building links is one of the most important parts of SEO and a creative, clever link building campaign should go hand in hand with the onsite optimisation.

Tips on Choosing a Reliable SEO Company

You have a website and you have been dealing with many SEO services for quite some time and you found out that no matter how hardworking you are and no matter how hard you try to handle such situation, your site is still not ranking well on the search engines. Or if its doing well, you are burdened with the fact that you needed to allocate a lot of time in maintaining or optimizing it for search engines, making your other priorities suffer.

With this, you think, maybe it will be best to hire a Search Engine Optimization specialist or maybe it’s best to hire a reliable SEO company to work for you and get the best results you ever want. With a lot of SEO Companies out there, it’s no excuse to tell that you have no choice or that there is none that fit your needs. Surely there will be plenty of options.

There might be some fraud or some companies that offer this and that, but it is a company that you know the risks and you know the situation. It is much better if you have a substantial information to find out the best SEO and so that you can easily decide whether or not their goals, practices or methods works for you or if you think that their company has proven track record.

Some of the key issues that are needed to address during your search for a reliable SEO Company are as follows:

  • Do they offer a promise of #1 ranking? – if yes, then you might want to investigate further on how they really work. Check out their competencies and check out some of the best tips that search engines like Google has in store for people who opt to choose SEO reliable companies.
  • Ask for recommendations from friends, business partners, or colleagues – it is better to stick to an SEO company that has been tried and tested by many
  • Google it – SEO company may be reliable if you know their own website is on the top. So Google it and make use of the information you gather on line.
  • Request for optimized websites – this is the basic requirement for you. You need to find a legitimate example of what they bring on the table, and if their previous customers are happy with the results.
  • What is the page ranking of their own? – this is to identify if they really match your needs.
  • Ask them valid information about SEO methods they use
  • What is the cost? Remember, high price does not guarantee high quality.

The bottom line: It’s best to do a lot of research when choosing a reliable SEO Company. Take time to review their credentials or SEO portfolio to know their clients they have previously worked with and see if their services are truly worth spending your money.

How to Get a SEO Company Started

Have you been considering starting a SEO company? SEO stands for search engine optimization. The use of SEO is very crucial for those who want to obtain a high ranking within the online search engines. Needless to say, it’s also very important to utilize the effectiveness of SEO if you have your own business. Web pages cannot be seen or found without the use of professional SEO techniques. Most people don’t know a lot about SEO, and that is why there are SEO businesses that make applying the techniques much easier and more effective.

Fortunately, SEO is a very lucrative business. Once you start obtaining customers, you will also notice that you have repeat customers, mostly because the web is always changing. There will always be someone else with a better and more competitive tactic, so you will always be forced to top whomever else has a high ranking. However first, you must learn everything you can about search engine optimization. This may require that you take a few online courses and read up on some recent SEO material, as you will want to ensure that you are good at what you do.

You will also need to train your employees, which may take some time but will inevitably be worth it once the business is up and running. Because the SEO industry is so competitive, you will also have to come up with a catchy name for your website. Avoid anything that is too long or difficult to remember. A simple two or three syllable website name should be good enough.

One very important aspect of starting your own SEO company is ensuring that your web page is attractive, well organized, and informative. You’ll need to create a page that isn’t too “loud” and professional. You might even consider creating the web page on your own for free using free blog-creation websites and then purchasing your own domain.

Be sure that your page lists all of your services and is easy to navigate. Put yourself in the customer’s shoes and be sure to obtain a few second opinions once you have created the final product. Ask other business professionals what they like and or do not like about the website so that you can focus on making as many improvements as possible.

Pricing will be another main focus when it comes to starting your own SEO company. You may have to do some research and find out a little about what the going rates are for SEO services. Avoid charging too much, as most people are looking for a deal. A company who claims to be the best and charges outrageous prices won’t receive as much business whose prices are reasonable and displays a decent amount of proven success.
Now, more importantly, you will also need to make sure that your SEO company’s main web page has a high page rank. As potential customers search the web for SEO specialists, they are going to take the company’s page rank into account.

Once you have created your page, provided all information, work samples, etc. you are ready to start reeling in the customers. However, it’s not going to end there. Marketing and advertising utilizing numerous online and offline strategies will remain an ongoing effort if you want to achieve great success.

So, even if you have no previous experience and both you and your employees/potential employees know nothing about SEO, there is still a chance to learn and begin building the biggest and best SEO company on the web.